Trailhead White Oak Wire-Brushed Engineered Hardwood

Pure Genius is the world’s first smart floor. It’s an engineered hardwood that offers the distinctive benefits of classic hardwood flooring including added home value, refinishing flexibility and beautiful styles. But, unlike your typical engineered hardwood, Pure Genius also reduces common household VOCs from indoor air, thus improving household air quality. How does Pure Genius do this? •Pure Genius is activated by both sun- and artificial light. It’s an engineered hardwood floor that comes reinforced with a titanium-dioxide finish and anti-microbial coating. Anti-microbial coating on top is naturally resistant to staining and odor-causing mold. The titanium-dioxide finish reduces the amount of common household VOCs, including formaldehyde, and provides for stronger, lasting floors. •Once VOCs meet Pure Genius’ air-purifying agents, the active nanoparticles in Pure Genius decompose and break these gases down into water and carbon dioxide molecules. Pure Genius is revolutionary hardwood flooring that provides for a cleaner home - it’s pure genius.

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